We were please to hear this past week that the website for the American Board of Multiple Specialties in Podiatry (www.abmsp.org) was featured at the 2011 Institute for Credentialing Excellence (ICE) Annual Educational Conference in New Orleans, by keynote speaker David Stillman as an example of how to best market to Gen Xers and Millenials. Joan Campbell, Executive Director of the American Board of Multiple Specialties in Podiatry, shared her excitement with us when unannounced to her and her associates, their website was discussed as a good example to Mr. Stillman’s Opening Plenary Session – Customer Service for Each Generation:
” I’m at the conference for the Institute for Credentialing Excellence (ICE) this week. The opening session had a speaker who spoke on the generational differences and how we need to market our certification programs to each of those generations. He was using advertising clips and examples of websites to illustrate his points.
Imagine how thrilled I was to see the ABMSP home page go up on the screen as an example of how to best market to Gen Xers and Millenials. He said that our Get Certified, Get Prepared, Get Ready message was right on for how to hit the younger generation.
I hope you’ll be as thrilled as I was to see the public recognition in front of my peers.
The website design and development project was developed through a collaborative effort between Avid Design Group, LLC of St. Augustine, FL, and the Executive staff of the American Board of Multiple Specialties in Podiatry (ABMSP). David Stillman (Generation Xer) is co-founder with Lynne Lancaster of BridgeWorks, a company dedicated to speaking and consulting on generational issues for organizations ranging from AARP to the IRS to MTV. For over a decade he has been called on by business executives, politicians and the media to share his expertise on how to bridge generational gaps. His work has earned him gold medals at the NY Film Festival and he was recently named as one of “200 People to Watch.” Lynne and David’s new book, The M-Factor recently made the INC. Magazine best seller list.