Designing Flavor: Branding, Packaging, and Digital Presence for City Perks Coffee and Fort Alley Wines
From discovery to design and development, Avid Design Group created two distinct beverage brands—complete with logos, packaging, merchandise, and modern WordPress websites—rooted in the spirit of St. Augustine.
The Challenge
City Perks Coffee and Fort Alley Wines both set out to create locally inspired, high-end brands that capture the essence of St. Augustine. Each needed a cohesive visual identity, custom packaging, and an online presence built for growth—from local retail to future eCommerce.
- Develop two distinctive brand identities under one creative umbrella
- Design packaging aligned to each product’s personality and market position
- Build easy-to-update websites ready for content growth and online sales
- Extend the identity into merchandise, packaging and marketing collateral
The Creative Approach
We began with strategy and discovery to define personality, audience, and positioning:
City Perks Coffee
Approachable, modern, and community-driven—designed to feel like a warm local café with a fresh visual system.
Fort Alley Wines
Sophisticated and coastal—honoring historic St. Augustine with boutique, artisanal details and elegant typography.
Branding & Packaging
For City Perks Coffee, we crafted packaging that feels handcrafted and inviting—ideal for in-shop retail and local distribution. For Fort Alley Wines, we developed label systems blending coastal textures, refined color, and premium finishing to stand out at shelf and reflect a boutique experience.
Each line was intentionally extended into merchandise—mugs, gifts, apparel, product packaging and signage—ensuring consistent brand touchpoints.
Website Design & Development
We designed and built two WordPress sites for content flexibility and future eCommerce integration, pairing clean,
responsive layouts with storytelling and SEO fundamentals.
- Modern, mobile-first UI with accessible color and type scales
- High-quality product and lifestyle photography
- Contact and inquiry forms, plus social and mailing list integration
- Technical SEO: semantic HTML, fast load times, and structured internal linking
Explore the live sites: cityperkscoffee.com | fortalleywines.com
The Results
Both brands launched with strong visual cohesion and immediate local recognition. The combination of polished design, strategic storytelling, and technical performance positioned each business for growth—online and in the community.
- Unified brand experiences across packaging, merchandise, and web
- High engagement on launch content and early product releases
- Scalable WordPress platforms ready for SEO growth and eCommerce
Ready to Build Your Brand?
From concept to commerce, we help St. Augustine businesses grow with strategy, design, and development. Contact us to start your project.