A printed marketing piece is a tangible design solution that stimulates a consumer and provokes them to form opinions and make purchasing decisions about your business, product or service. Some “Web Design Only” designers may tell you that print materials are a thing of the past and that it is all about the Internet. Fact is, printed materials are an essential component of a company’s marketing plan in making an impact, as long as it is created effectively, consistently and targets the objective at hand.
Avid Design Group offers creative ideas that work for your business. Whether your job is as small as a rack card or 3 fold brochure, or as large as a comprehensive corporate identity package, we blend your brand with the culture of your organization along with informative copy and “eye catching” imagery to develop collateral pieces that ignite those seeing your materials to take action.
Custom design print packages can include any of the following:
• Logo Identity/Branding Design
• Business Cards & Letterhead
• Brochures, Mailers & Postcards
• Annual Reports
• Magazine and/or Newspaper Print Advertising
• Packaging & Merchandising
• Trade-show/Convention Materials
• Menus & Programs
• Signs & Billboards
• Complete Catalog & Magazine Design and Development
• Sales & Media Kit Design
• Other Print Solutions
Branding’s power is its ability to influence perception and behavior. Positive experiences associated with a defined brand are keys to the success of a company’s products and/or services. Every visual communication decision must be made with brand recognition as the front runner. For it is through branding and its consistent use throughout all marketing materials that a company builds and strengthens its reputation in their competitive marketplace.
Consistency is the most important word applied to corporate branding. Whether you start out your marketing efforts with just a logo, expand into a print diverse campaign, and venture into a Web presence, all of the visual elements and objectives regarding the visual communication of your business need to remain “consistent”. It’s not just the same look and copy your customers are looking to see in your advertisements, it’s establishing a stability and pillar of identity that your company stands on to promote the culture, staying power and direction that assure your customers you know who and what you are.